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	<title>InMarketingSpeak</title>
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		<title>Gumtree shows the way in usage of integrated media</title>
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		<pubDate>Tue, 03 Jan 2012 21:12:48 +0000</pubDate>
		<dc:creator>Mkhulu William Seyama</dc:creator>
				<category><![CDATA[Online Brand Communication]]></category>
		<category><![CDATA[Classified advertising]]></category>
		<category><![CDATA[etv]]></category>
		<category><![CDATA[Gumtree South Africa]]></category>
		<category><![CDATA[media integration]]></category>

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		<description><![CDATA[I saw a Gumtree South Africa TV ad during tonight's ETV News for the first time. What drew my attention to the ad was not the captivating message or the rather poor quality thereof, but the fact that this "free" online local classified ads service - with roots in London and now a footprint across 76 cities and 11 countries - is using old media in its communications mix.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mkhulu100.wordpress.com&amp;blog=9752131&amp;post=2134&amp;subd=mkhulu100&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>InMarketingSpeak blog: review of 2011 performance</title>
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		<pubDate>Mon, 02 Jan 2012 08:37:55 +0000</pubDate>
		<dc:creator>Mkhulu William Seyama</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Annual report]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[WordPress.com Stats]]></category>

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		<description><![CDATA[InMarketingSpeak blog was viewed about 3,200 times in 2011. That's on average 9 people a day, everyday.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mkhulu100.wordpress.com&amp;blog=9752131&amp;post=2124&amp;subd=mkhulu100&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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